Build your employer
brand excellence with
this coaching series
EMPLOYER BRAND PROFESSIONAL PROGRAM
The Employer Brand Professional Program is a 4-part coaching series that will build your employer brand excellence.
Designed specifically for people leaders, improve your expertise and refine your talent management strategies with the new knowledge, relevant resources, and actionable takeaways you will gain from the modules.
The program deep dives into the principles of employer branding through case study analyses, lectures, and hands-on activities.
Sessions happen weekly and are held live online via Zoom.
Build your employer brand
excellence-from anywhere.
MODULES
Uncover how you can rethink recruitment and achieve employer brand excellence.
In this 4-part coaching program, dive deep into the principles of employer branding.
EMPLOYER BRANDING
AS A FUNCTION OF
THE BUSINESS
Reframe your HR mindset.
This module will highlight why employer branding should be a function of the business and will help you reframe your mindset about your role as HR in order to propel you towards talent management success.
MODULE 1:
BRINGING YOUR EMPLOYEE VALUE PROPOSITIONS
TO LIFE
Keep your promises.
This module will help you define what makes your organization unique and connect it to all your people strategies. It will also cover how to develop a communications strategy that will allow your messages to resonate with your target talents.
CREATING A
BEST-IN-CLASS CANDIDATE EXPERIENCE
Have laser focus.
This module will highlight how your candidates’ journey impacts your employer brand. It will allow you to map out a candidate touchpoint wheel that will reinforce your employee value propositions (EVP).
MAKING
REFERRAL PROGRAMS MATTER
Build your brand ambassadors.
This module will highlight the value of a robust referral program and help you transform your employees into brand ambassadors who bring in quality hires. It will also cover how to track the effectiveness of your employee referral program.
HUMANIZING
SOCIAL MEDIA
Cut through the noise.
This module will help you get ahead of the curve through humanizing social media. This will cover how to connect with your candidates by knowing who they are, defining your social media objectives, and creating compelling content that sparks real conversations.
MODULE 1:
DESIGNING THE RIGHT TEAM COMPOSITION
Reinvent your team.
This module will identify the emerging roles in the modern talent acquisition landscape and help you determine the team composition best fit and best equipped for your employer branding journey.
USING TECHNOLOGY
AS A MULTIPLIER
Optimize HR
This module will highlight how to work through the clutter, optimize your recruitment funnel with the right use of technology, and ensure your team is aligned on the objectives and logic behind them.
KEPIOS
CEO
Anj is a respected thought leader and passionate authority on all things employer branding, both in Asia and beyond. She’s demonstrated leadership in this important field, as well as her expertise, knowledge, and insights into what organisations can – and should – do to build more engaging and compelling employer value propositions.
BANK OF COMMERCE
AVP
The program is an eye opener for organizations like us; it helped me realize how employer branding helps us achieve business goals while also developing employees to become globally competitive.
OPTUM
Senior Manager
The content is very relevant, not just for my practice but also to the changing dynamics of our work environment.